Another article from azcentral about the Legends Entertainment District doesn't share that much new about the project that we haven't covered here, but it does reveal some financial details that is news to me--as part of a $2 million upfront investment in an $8.6 million project cost, the City stands to gain $350k a year. I don't know anything about advertising economics to know whether that's a good deal or not, but I like the idea of some amounts of profit off it after several years.
Admittedly, the thing has grown on me somewhat. I kinda like the canyon effect. I just wish it were all LED signage to really give a "Times Square" feeling to it. Perhaps as the project matures, that kind of upgrade would be warranted.