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  #1  
Old Posted Oct 1, 2012, 6:45 PM
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NEWARK, N.J. | Prudential | 313 / 370 FT | 20 / 21 FLOORS

http://www.nj.com/news/index.ssf/201...second_to.html

Prudential considers second tower for new Broad Street location







July 28, 2012
By Tom De Poto and David Giambusso

Quote:
Four months after announcing it would build a new skyscraper in downtown Newark, Prudential presented a "conceptual plan" to a city commission this week showing a second, even larger tower on two lots it owns on Broad Street.

Preliminary talks with city officials and Damon Rich, the city’s urban designer, concerned construction of a 650,000-square-foot office tower on Broad Street across from Military Park, The insurance giant, Newark’s largest and oldest corporation, asked the state Economic Development Authority in March for $250.8 million in tax credits for a single building. But revised plans presented Wednesday to the Newark Landmarks and Historic Preservation Commission showed two office buildings at least 20-stories tall, increasing its silhouette on the city’s skyline. Prudential spokesman Bob DeFillipo said plans still call for just one building. "What we presented was a conceptual plan with the possibility that we might build a second building," DeFillipo said in an interview. "There is no plan right now to build a second building. What we gave them was a concept."

David Abramson, chairman of the preservation commission, said Prudential representatives described three construction phases during Wednesday’s meeting. Phase One, he said, involved demolition of existing structures on the two sites and construction of the first tower. "We asked for further clarification of the second building in Phase 2," Abramson said. "Phase 3, I don’t really know what it is. The more discussion we had about Phase 2 and Phase 3, the fuzzier it got."

Phase One calls for construction of a 20-story, 313-foot tower on Broad Street between New and West Park streets. The neighboring site would be transformed into a small parking lot and open space. Plans call for construction to begin in the fall, with completion expected in 2014. The estimated cost of the single tower is $444 million. If the second office tower were to be built, it would be larger — 21 stories and 370 feet tall, according to renderings by architectural firm Kohn Pederesen Fox Associates.

To make room for the new office center, several buildings, including Planet Wings, Newmark Drugs and the Wiss Building, would be demolished. Construction on the Cedar and Broad street lot will mean the end of some of Newark’s landmark buildings, including the Wm. V Snyder Dry Goods Store, which became a Valu Plus shop, S. Klein on the Square and Schraft’s. Prudential’s historic preservation consultant, Ulana Zakalak, told commissioners on Wednesday that those buildings "have reached a point of such deterioration that in some cases, they are losing their structural integrity."

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  #2  
Old Posted Oct 1, 2012, 6:48 PM
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  #3  
Old Posted Oct 1, 2012, 6:53 PM
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http://www.nj.com/business/index.ssf...val_for_d.html

Prudential gets approval for demolition on Broad Street in Newark

By Tom De Poto
August 09, 2012


Quote:
The Newark Landmarks and Historic Preservation Commission last night voted unanimously to allow Prudential to tear down several historic buildings on Broad Street to make way for a new office complex.

Ulana Zakalak, Prudential’s historic preservation consultant, told the commission the buildings on the two blocks between Cedar and New streets are “too deteriorated for any other use than demolition.”

The buildings on the Newark historic registrar slated to come down include the Wm. V Snyder Dry Goods Store, which became a Valu Plus shop, S. Klein on the Square and Schraft’s.

Zakalak said because of their condition, these buildings “have lost their historical context. They are no longer architecturally historic.”

After four hours of presentations and discussion, the commission approved the demolition with the proviso several items be salvaged for preservation, including the S. Klein sign above the store entrance.
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
     
     
  #4  
Old Posted Oct 1, 2012, 9:21 PM
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Out with the old in with the new!!!!
     
     
  #5  
Old Posted Oct 3, 2012, 2:57 AM
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Out with the old in with the new is OK, but it bothers me that they want to demolish the buildings on BOTH lots, even though they have NO PLANS to build on the second lot...

the last thing downtown Newark needs are more empty rubble-strewn lots or parking lots...
     
     
  #6  
Old Posted Oct 3, 2012, 3:05 PM
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Part of the site is largely parking anyway, if I'm not mistaken. I think overall it's a positive for Newark, even if initially one tower get's built. Modern, occupied space is always better than old, unused space, which some of it now is.
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  #7  
Old Posted Oct 11, 2012, 9:33 PM
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  #8  
Old Posted Jan 17, 2013, 8:11 PM
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http://www.njbiz.com/article/2013011...rudential-case

Newark taps Lesniak law firm in Prudential case


By Joshua Burd
January 17, 2013

Quote:
The city of Newark has hired the law firm Weiner Lesniak LLP, co-founded by state Sen. Raymond Lesniak, in the legal battle over Prudential Financial's plan to leave Gateway Center for a new downtown skyscraper.....In a separate memo dated Jan. 16, the city's corporation counsel notes that Newark is looking to retain the Parsippany law firm in the Prudential case, in which three Gateway landlords have sued the city and the insurance giant.

Three of the four Gateway landlords, who currently lease nearly 1 million square feet of office space to Prudential, have filed several lawsuits over the company's plan to vacate the space and build a new office tower in the Brick City. In 2011, the state Economic Development Authority awarded Prudential a $250 million Urban Transit Hub tax credit for the project; it was later reduced to $211 million.

Prudential's project calls for building a 740,000-square-foot office complex alongside Military Park, some two blocks north of Prudential's headquarters. The $444 million project, which has been championed by city officials and other landlords, was approved in August by the Newark planning board.
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  #9  
Old Posted Feb 6, 2013, 2:01 PM
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http://www.nytimes.com/2013/02/06/ny...wark.html?_r=0

Revival Is Planned for a Derelict Downtown Newark Park





By LISA W. FODERARO
February 5, 2013


Quote:
During a recent tour of Military Park on a frigid afternoon here, Daniel A. Biederman waved his arm at the derelict plaza before him, with its once-proud statuary gazing out at ailing trees and graffiti-covered garbage bins.
“This could be the Bryant Park of Newark, but nobody uses it,” said Mr. Biederman, the urban parks expert who two decades ago transformed that park in Midtown Manhattan from a forbidding drug haven to a jewel-box refuge. “If it was a gorgeous day in June, you’d still have six or eight people here.”

But with the city in the midst of a building boom, Military Park is poised for its own makeover. This spring, ground will be broken on a $3.25 million renovation overseen by Mr. Biederman and his firm, Biederman Redevelopment Ventures. The plan, Mr. Biederman said, is to replace unhealthy trees, plant a full acre of flowers, build a new cafe and public restroom, repair the Victorian-style lampposts (more than half are broken), create new seating areas and install custom-designed trash bins in the triangular six-acre park.

Dating to 1667, Military Park in downtown Newark has witnessed the city’s sometimes triumphant, sometimes painful history, from a colonial settlement to an industrial powerhouse to a symbol of urban decay. There are two other downtown parks, but Military Park is the closest to the central business district and, perhaps more important, will be the new front yard of Prudential, the insurance behemoth whose roots in Newark date to the 1870s. Prudential’s world headquarters is a few blocks south of the park, but the company plans to build a new $440 million tower on a site directly opposite the park. And construction is under way on Panasonic’s North American headquarters, which is moving from Secaucus to a site a block away from Military Park. It is no surprise, then, that Prudential is a pillar of the Military Park Partnership, the nonprofit group overseeing the park’s renovation.

The goal is for Military Park to be self-sustaining, a model pioneered by Bryant Park, which receives no money from New York City but reaps income from concessions, fees from office buildings and corporate sponsorships.

At the moment, the future site of Prudential’s headquarters is occupied by the long-empty S. Klein department store, whose faded sign conjures the city’s retail heyday. On the other side of the park, Theater Square Development plans to erect a residential building.

Residents and city officials hope the park’s restoration will evoke Newark’s vibrant history. In 1869, Military Park displayed what is believed to be the first public electric lights in the country. That was the year the park officially became a town commons, ending its 200-year run as a training ground for soldiers. “With new office towers on the way from Prudential and Panasonic, and new residents moving downtown,” Mayor Booker said, “a revitalized Military Park will be the central community public space.”
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
     
     
  #10  
Old Posted Feb 6, 2013, 5:15 PM
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The restoration of Bryant Park was a watershed moment for midtown's revitalization. Maybe Newark is turning a similar corner.
     
     
  #11  
Old Posted Feb 6, 2013, 9:23 PM
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Originally Posted by vandelay View Post
The restoration of Bryant Park was a watershed moment for midtown's revitalization. Maybe Newark is turning a similar corner.
There are certainly a lot of plans in the works for that particular area. A lot was put on hold during the downturn, but like the rest of the area, things are beginning to move forward now. BTW, it's always a pretty busy area, the park just needs to be more attractive. It was home to Newark's "occupy Wall Street" for a while.
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
     
     
  #12  
Old Posted Feb 9, 2013, 5:50 PM
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Great News with Military Park
     
     
  #13  
Old Posted Apr 10, 2013, 7:07 PM
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“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
     
     
  #14  
Old Posted Apr 10, 2013, 11:39 PM
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O Yeah!
     
     
  #15  
Old Posted Apr 11, 2013, 12:15 AM
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It would be awesome to see a couple more corporate relocations from the suburbs to Newark. Direct path service without the transfer would also help greatly.
     
     
  #16  
Old Posted Apr 11, 2013, 12:26 AM
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Originally Posted by dc_denizen View Post
It would be awesome to see a couple more corporate relocations from the suburbs to Newark. Direct path service without the transfer would also help greatly.
I'm not sure what you mean by direct PATH, but the Newark to WTC line is direct. Also, this site is midway between the Broad St and Penn Station hubs of NJ Transit. There are also multiple bus and private shuttle or loop runs in the area. Newark could support a lot more commercial development because of the multiple transit options.
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NEW YORK. World's capital.

“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
     
     
  #17  
Old Posted Apr 16, 2013, 6:10 AM
Oron Zchut Oron Zchut is offline
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From about a week ago:

     
     
  #18  
Old Posted Apr 16, 2013, 6:41 AM
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Originally Posted by NYguy View Post
Part of the site is largely parking anyway, if I'm not mistaken. I think overall it's a positive for Newark, even if initially one tower get's built. Modern, occupied space is always better than old, unused space, which some of it now is.
Not quite. The block that they plan to demolish for parking has buildings covering 80% of the block area right now:

http://goo.gl/maps/WOFGP

Admittedly the block is dumpy, but these buildings could be fixed up just as they are in NYC. Tearing them down and putting up a parking lot in their place is a bad strategy that has been a loser time and time again in Rust Belt cities. People flock to old cities not because they can compete with suburban office parks in terms of parking, modern amenities, taxes, etcetera (they can't and never will), but because they have a sense of place, character, and charm. Cities like Detroit and St Louis that actively demolished their entire downtowns failed catastrophically.

I say build the new building, but leave the old block undemolished until they have a solid plan for it.

Last edited by Hamilton; Apr 16, 2013 at 7:17 AM.
     
     
  #19  
Old Posted Apr 16, 2013, 1:27 PM
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Originally Posted by NYguy View Post
I'm not sure what you mean by direct PATH, but the Newark to WTC line is direct. Also, this site is midway between the Broad St and Penn Station hubs of NJ Transit. There are also multiple bus and private shuttle or loop runs in the area. Newark could support a lot more commercial development because of the multiple transit options.
I don't think it's a problem of transportation that holds Newark back. It's a problem of crime rates. People don't want to live there and people don't want to work there. It's a shame because it could be a less expensive, very accessible area for offices. I wish Prudential would build one taller building to get people excited about Newark rather than two smaller ones. Most won't even notice these.
     
     
  #20  
Old Posted Apr 16, 2013, 9:24 PM
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Originally Posted by Hamilton View Post
I say build the new building, but leave the old block undemolished until they have a solid plan for it.
Yeah, let's wait forever for it. It took decades for Newark to get a development like this.



Quote:
Originally Posted by Towersteve View Post
I don't think it's a problem of transportation that holds Newark back. It's a problem of crime rates. People don't want to live there and people don't want to work there.
You're getting way off topic here. But both of your theories are proven wrong by new companies moving to or expanding in Newark, and the population itself growing. But yeah, the discussion can be had in the City forum.
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