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  #1  
Old Posted Apr 10, 2014, 7:57 PM
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Smile NEW YORK | Hudson Rise (470 11th Ave) | 220 M / 720 FT | FLOORS

http://www.crainsnewyork.com/article...st-38th-street

700-foot tower to rise on West 38th Street
Developer pays $115 million for the Hudson Yards site and air rights that will allow him to build his hotel/condo project with Chinese buyers in mind.



Daniel Geiger
April 10, 2014


Quote:
The builder of one of the most exclusive condo buildings in Hudson Yards is about to do his biggest deal yet in the fast-changing West Side neighborhood. Sean Ludwick, who operates the residential development firm Black House, has reached an agreement to acquire a group of parcels on the corner of West 38th Street and 11th Avenue, according to sources.

Mr. Ludwick could not immediately be reached for comment.

Using air rights that he plans to purchase from the city that are available to developers in the Hudson Yards district, Mr. Ludwick will be able to raise a 700-foot tall, 380,000-square-foot hotel and residential tower on the site. All told, Mr. Ludwick, along with an Asian equity firm who he is partnering with to do the deal, will spend about $115 million acquiring the site and the air rights, according to a source.

About 65% of the development will be a hotel and the top floors of the building, totaling about 115,000 square feet, will be high-end residential condos that will target buyers from China.

In recent years, Mr. Ludwick has found considerable success catering to the influx of foreigners looking to acquire homes in the city. At the Soori for instance, an ultra-luxury condo building that Mr. Ludwick is currently building on West 29th Street, he hired an architect from Singapore and is marketing the apartments to buyers from that country.

For his new - and biggest - project, Mr. Ludwick is planning again to use an architect from the nation whose citizens he hopes will buy his condos. In this case it will be a firm based in Shanghai.

The building is just across the street from the newly-renovated Jacob K. Javits Center, making the new tower's hotels one of the closest hostelries to that convention facility.

In addition to the Soori, Mr. Ludwick's firm Black House has built other projects in the Hudson Yards area, including the Americano Hotel.
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  #2  
Old Posted Apr 10, 2014, 8:30 PM
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Nothing to see here...







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  #3  
Old Posted Apr 10, 2014, 8:52 PM
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That article doesn't specify whether it's the north or south corner.
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  #4  
Old Posted Apr 10, 2014, 9:06 PM
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Originally Posted by scalziand View Post
That article doesn't specify whether it's the north or south corner.
There's nothing on either corner, no glorious outrage to be had.
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  #5  
Old Posted Apr 10, 2014, 10:32 PM
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It's looking like the south corner:

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Originally Posted by Vertical_Gotham View Post
I’m guessing the location of this assemblage is possibly: 462-470 11th Avenue and 554 West 38th Street based on this listing.

http://www.masseyknakal.com/listingi...et_-_Setup.pdf


What if the lots to the right were consolidated?

I made a thread for those lots back in February:

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Originally Posted by tubeworm View Post
The site has 172,813 square feet of “as-of-right” development potential, and up to 373,275 square feet of development potential through additional incentives, some of which may be offered through the city’s District Improvement Fund.
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Last edited by Hypothalamus; Apr 12, 2014 at 1:01 AM.
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  #6  
Old Posted Apr 10, 2014, 11:16 PM
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Buildings like this will be background filler for Hudson Yards standards. Good news, though.

One really positive thing- Black House (the developers) do first-rate design. This will likely be a very high quality tower with distinctive architecture. They only build A+ buildings.
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  #7  
Old Posted Apr 10, 2014, 11:30 PM
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it will have to be to go up against the mighty corset!
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  #8  
Old Posted Apr 11, 2014, 12:11 PM
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Originally Posted by mrnyc View Post
it will have to be to go up against the mighty corset!
Looks like a specific target in mind...


Quote:
...the top floors of the building, totaling about 115,000 square feet, will be high-end residential condos that will target buyers from China.

For his new - and biggest - project, Mr. Ludwick is planning again to use an architect from the nation whose citizens he hopes will buy his condos. In this case it will be a firm based in Shanghai.


Quote:
Originally Posted by tubeworm View Post
What if the lots to the right were consolidated?

If all of the lots were consolidated, we would have a tower of over a million square feet. Doesn't look like that will happen though.


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Old Posted Apr 11, 2014, 10:16 PM
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Hey NYGuy, can you change the address to 470 11th Ave (for clarity).
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Old Posted Apr 11, 2014, 10:40 PM
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And today Crains NY reports yet another 700+ foot tower is being built a few blocks south, on 35th Street at 10th Avenue. It's like every day we get another one.

Hudson Yards will likely have dozens of 700+ foot towers once the neighborhood is built-out.
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Old Posted Apr 11, 2014, 10:43 PM
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Quote:
Originally Posted by Crawford View Post
And today Crains NY reports yet another 700+ foot tower is being built a few blocks south, on 35th Street at 10th Avenue. It's like every day we get another one.

Hudson Yards will likely have dozens of 700+ foot towers once the neighborhood is built-out.
Amazing times. I made a thread for that just now. Given the area, I'm hoping for a high quality design. Along with this as well. Also yea I agree with tubeworm, the thread should be renamed to 470 11th Ave.
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Old Posted Apr 12, 2014, 12:20 AM
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  #13  
Old Posted May 3, 2014, 11:29 PM
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some details and a first batch of renderings from Archilier Architecture...
720ft/220m 375,000 GFA still no floor count.

http://www.archilier.com/portfolio/n...se-development








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  #14  
Old Posted May 4, 2014, 12:25 AM
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Looks pretty good. Not incredible, but fits well within Hudson Yards.

Mods should change to 720 ft.
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  #15  
Old Posted May 4, 2014, 5:19 AM
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I really love the base but the top seems a bit busy and confusing. none the less its a solid welcomed addition to the skyline just hope it gets tweaked a bit.
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  #16  
Old Posted May 4, 2014, 5:46 PM
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Yeep, "boxy" shapes are in, looks like new trend is coming to NY architects. I do not really like it, perhaps we just have to get used to it.

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  #17  
Old Posted May 5, 2014, 10:52 AM
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I like this will fit in really well with both hudson yards and complements the nearby silverstein towers
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  #18  
Old Posted May 5, 2014, 3:12 PM
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Lego time in NYC. Not a bad design though.
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  #19  
Old Posted May 5, 2014, 4:05 PM
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Looks like most of these developments want to include some type of luxury housing. The design has some touches of 425 Park. I'm not sure if we're looking at a blank wall on the east, (and the south?), but I hope that's not the case.


This site could be stretched to accommodate a much larger tower, but it seems the Hudson Yards is too hot for any type of consolidation game. Everyone wants to build now. Nobody has the patience for a 5-10 year assemblage game.



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  #20  
Old Posted May 5, 2014, 4:09 PM
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^^Looking at the wood model photograph that appears to be the case, it appears as if it will have a cozy 700' neighbor.
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