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Old Posted Oct 16, 2005, 8:20 PM
toebone7 toebone7 is offline
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ATLANTIC CITY | Mini Boom in NJ

Theres a lot of activity up in the marina district and the boardwalk.

Any renderings out there for the proposed 40 story tower at the Borgata? I'm itching to see a rendering of it. Anyone think it will complement the original sleek gold Borgata tower? I think the original borgata tower is one of the finest looking casino towers out there, Las Vegas included.

Any renderings for the new 40 story Harrah's expansion or the Trump Taj Mahal tower 2? I wonder if Taj 2 will just be a duplicate of the original Trump Taj Mahal tower.

I've also heard word that Showboat may be considering a new tower expansion on the north portion of its property.

The Sands may also be considering a new tower from what I've seen in the papers.

Any renderings of any of these? Post em if you got em!
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Old Posted Oct 16, 2005, 9:10 PM
Born Pure Philly Born Pure Philly is offline
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I don't have any info on the projects that may be going up soon but I was at the showboat a few months ago and they just got done redoing the back part of the building into a "House of Blues" theme. A club, and part of the casino is themed like it.

Here is the view from the boardwalk of the new look...



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  #3  
Old Posted Oct 16, 2005, 9:16 PM
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Are there any non-casino related towers going up?
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Old Posted Oct 16, 2005, 9:31 PM
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And for the second borgata tower this is what I found...

Quote:
Over $550 million will be spent on a new 45-tower hotel that will add 500 rooms, 100 suites and 200 luxury condos. An additional 500,000 square feet of casino space, restaurants, nightclubs and stores are also being built. Construction is set to be completed by late 2007.
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Old Posted Oct 16, 2005, 9:55 PM
toebone7 toebone7 is offline
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Found this info about the Borgata Expansion on Boyd Gamings website:

Borgata Expansions Underway
― $200 Million Public Space Expansion
– Additional 500 Slots, 40 Tables, 85 Table Poker Room,
3 New Signature Restaurants, 2 Nightclubs
– Nationally Acclaimed Restaurateurs Bobby Flay, Michael
Mina and Wolfgang Puck Join Award Winning Dining
Roster
– Completion Expected Second Quarter 2006
― $325 Million Rooms Expansion
– New Hotel Tower with 800 Rooms and Suites
– Separate Porte Cochere and Front Desk
– Spa in the Sky with 3 Additional Pools
– Completion Expected Fourth Quarter 2007
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  #6  
Old Posted Oct 16, 2005, 10:00 PM
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Chihuly Glass in Borgata Expansion

From US Business Review...a great article about the Borgata Expansion:


US Business Review's Article on Borgata Expansion


I think this part is interesting: Sculptor Dale Chihuly, whose series of glass sculptures are featured in the existing Borgata, is also contributing to the expansion with "some pieces familiar to people and some pieces that are entirely different than what they've seen here before," Ballance notes. "It's going to be a very, very special place."
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  #7  
Old Posted Oct 17, 2005, 3:23 AM
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Quote:
Originally Posted by Born Pure Philly
And for the second borgata tower this is what I found...
Over $550 million will be spent on a new 45-tower hotel that will add 500 rooms, 100 suites and 200 luxury condos. An additional 500,000 square feet of casino space, restaurants, nightclubs and stores are also being built. Construction is set to be completed by late 2007.


Well, the original Borgata is 40 stories. If this is 45 maybe it will be taller.
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Old Posted Oct 18, 2005, 1:12 AM
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300 Foot Windmill Towers

From Asbury Park Press:

A Pennsylvania company is building five wind turbine towers, each about 300 feet high, on land near the Borgata Hotel Casino & Spa.

Wayne, Pa.-based Community Energy Inc. says the windmills will have a total 7.5 megawatts of capacity, enough electricity to power about 3,000 to 4,000 homes, once they are completed and operational in December.

The wind farm will be the first in New Jersey, according to the state Board of Public Utilities, which provided a $1.7 million clean energy grant for the $12 million construction project.

Brent Beerley, Community Energy's vice president, described the project as a wind energy showcase that will be visible to visitors driving into the East Coast gambling mecca.
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Old Posted Oct 18, 2005, 5:30 AM
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That's great news. Any promotion of alternative energy sources is welcome in my book.
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  #10  
Old Posted Oct 24, 2005, 4:34 AM
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MGM-Mirage CityCenter East?

From the Las Vegas Sun-- I wonder if a CityCenter East would really fly?

"And Lanni said the success of the company's 50-50 partnership with Boyd Gaming Corp. in the spectacularly profitable Borgata megaresort has whetted MGM Mirage's appetite for additional investment in Atlantic City.

Although he said it would be premature to say that the company has made a firm decision to develop its 55-acre site next to Borgata, Lanni said MGM Mirage would probably decide by this time next year whether to build a condominium, hotel, retail and casino development on the choice parcel.

"We're going to develop there on our own; we're thinking of a CityCenter East project," he said. "A lot could be done on that property." "
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  #11  
Old Posted Oct 30, 2005, 3:16 PM
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Anyone been to the new 40/40 club yet?
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  #12  
Old Posted Oct 30, 2005, 4:54 PM
toebone7 toebone7 is offline
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40/40 club

It sounds like the 40/40 Opening was pretty successful to me....heres a clip from rwdmag.com about it.

Thursday, 27th October 2005

Jigga has got his Entrepreneur on again, as he opened the second of his 40/40 sports bar earlier this week, this time in Atlantic City, New Jersey. He was joined by (is she or isn’t she pregnant) girlfriend Beyoncé and her singing chums Kelly and Michelle, as well as Diddy, Magic Johnson, Serena Williams, Terrell Owens, Eddie George, Barry Bonds, T.I. and Timbaland.

Not only did the man of the moment have a few faces from his impressive phonebook in attendance, he also sent jets and limos around the country to pick them up.
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  #13  
Old Posted Oct 30, 2005, 9:24 PM
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i was by there the second night 40/40 was open last week but unfortunately didn't get a chance to stop in.

as weird as the walk is, it's a great addition to AC, and with 40/40 as a nighttime anchor between it and the boardwalk, it can only be a good thing. the thing i hate about AC is how all the casinos pretty much encourage you to park cheaply in their garages and shuffle you straight from them into the casinos without ever having to set foot on the street.

anyway, it's pretty indicative of just how high borgata has raised the bar when it's already expanding. it single handedly changed the landscape of modern AC. the trop, sands and caesars have all added less-tacky, more-upscale expansions recently.

the house of blues' stage is really great, but getting inside is a big time pain in the ass. once inside though, the sound and scene are amazing.

and the windmill thing is amazing. jersey's a pretty progressive state as is, but to have giant turbines in atlantic city is just fantastic. go on 'head, AC.
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  #14  
Old Posted Nov 5, 2005, 9:49 PM
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I guess no renderings yet
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  #15  
Old Posted Nov 13, 2005, 1:55 AM
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Good to see AC is moving along! Can't wait for some renderings!.
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Last edited by williamphilapa; Nov 16, 2005 at 12:36 AM.
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  #16  
Old Posted Nov 15, 2005, 4:14 PM
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Re: MGM-Mirage CityCenter East?

Quote:
Originally Posted by toebone7
From the Las Vegas Sun-- I wonder if a CityCenter East would really fly?

"And Lanni said the success of the company's 50-50 partnership with Boyd Gaming Corp. in the spectacularly profitable Borgata megaresort has whetted MGM Mirage's appetite for additional investment in Atlantic City.

Although he said it would be premature to say that the company has made a firm decision to develop its 55-acre site next to Borgata, Lanni said MGM Mirage would probably decide by this time next year whether to build a condominium, hotel, retail and casino development on the choice parcel.

"We're going to develop there on our own; we're thinking of a CityCenter East project," he said. "A lot could be done on that property." "
That might start a whole new separate casino area in AC, with large developments contrasting with the old casinos in another area, like Fremont Blvd and The Strip in Vegas. Perhaps AC is up for a renaissanse.
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  #17  
Old Posted Nov 18, 2005, 6:30 AM
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From an article from Philly Inquirer - by Jane M. Von Bergen

"Harrah's Entertainment Inc. will spend $550 million to upgrade and expand its entertainment, casino and hotel facilities in Atlantic City, the Las Vegas gambling company said.

The expansion, which will include a 964-room hotel tower, comes as Harrah's chief rival, the Borgata Hotel Casino & Spa is continuing with its expansion plans, which include 800 new hotel rooms.

Harrah's 172,000 square feet of new retail and entertainment space will include a Red Door spa, an indoor pool and entertainment complex, a nightclub, a new Diamond Lounge, stores, a 650-seat buffet and a 500-seat coffee shop. The current buffet will be turned into space for 400 slot machines and 20 table games.

If Harrah's receives the approvals it needs, it hopes to open the entertainment and retail complex by the end of next year. The hotel tower should open in the second quarter of 2008, the company said."
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  #18  
Old Posted Nov 18, 2005, 3:05 PM
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Harrah's adding tower
By WILLIAM H. SOKOLIC
Courier-Post Staff


ATLANTIC CITY

Harrah's Entertainment opened the House of Blues this year at Showboat. Next year, the Pier at Caesars comes aboard. On Thursday, the Las Vegas-based corporation announced an expansion at Harrah's Atlantic City.

The company plans to build a 964-room hotel tower, along with a 172,000-square-foot dining, retail and entertainment complex located in several stories between the new hotel rooms and an adjacent tower.

Shops, buffet

The retail and entertainment center, opening at the end of next year, will feature:

an Elizabeth Arden Red Door Spa with 22 treatment rooms;

an ultra-lounge nightclub;

an indoor pool and entertainment complex;

new retail shops;

a 650-seat buffet;

a 500-seat coffee shop;

The existing Fantasea Reef buffet will be converted into additional gaming space, adding 400 slot machines and 20 table games.

Unmet demand

"This buffet will be even better," said Carlos Tolosa, Harrah's Eastern Division president. Although no deals have been set, the retail stores will feature recognizable names, Tolosa said. "We realize the Marina area is becoming more and more of a destination, and with next year's expansion at the Borgata, it would benefit both of us to have more lounges, restaurants and retail," he said.

The hotel tower will be completed by mid-2008.

"The new tower will allow us to capture more of the tremendous unmet demand for Atlantic City hotel rooms," Tolosa said. "There are few markets that have historically been as attractive, stable and business-friendly as New Jersey and we're pleased to make this sizable investment in the future of Atlantic City."

The decision shows tremendous confidence in Atlantic City, said Roger Gros, editor of Global Gaming Business magazine. "It won't necessarily be the last expansion for the company. Positive revenue figures the city is posting are proof."

Gros said Harrah's executives in the past scoffed at the importance of retail and dining attractions. But the success of Borgata and Tropicana changed the thinking, he said.

The need to add more nongaming amenities was driven home with the release Thursday of the third quarter earnings report by the Casino Control Commission.

Although Harrah's reported a 6.8 percent increase in gross operating profits, the casino hotel lags behind the city average in the percentage of revenue gleaned from outside the gaming hall.

The dozen casinos reported 21.7 percent of total revenues came from nongaming sources. For Harrah's, it was just 20.6 percent.

By contrast, nongaming revenues at the Borgata, which raked in more money in the casino than any other property in the third quarter, was 27.4 percent of the total.

Nongaming revenues at The Tropicana, home to the largest hotel in the state and The Quarter dining and retail attraction, accounted for 26.9 percent of the total.

The Borgata led the industry with gross operating profits of $76.2 million, an increase of 16.9 percent over the same period a year ago.

Tropicana reported a 64.6 percent increase.

Reach William H. Sokolic at (609) 823-9159 or wsokolic@courierpostonline.com
Published: November 18. 2005 3:00AM
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Old Posted Nov 20, 2005, 12:20 PM
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Posted on Sun, Nov. 20, 2005

Vegas meets Times Square on beach

Atlantic City's newest attraction will be high-tech neon signs and huge graphic screens for $175 million shopping complex.

By Suzette Parmley

Inquirer Staff Writer

ATLANTIC CITY - Imagine 70,000 square feet of high-tech neon signs and graphics on giant screens glistening over the ocean, a sort of mini-Times Square on a luxury cruise liner.

That sea of signage, stretching from the famed Boardwalk to the beach here, is what Scott Gordon, president of Gordon Group Holdings L.L.C., envisions for the enormous structure now standing on the pier.

"It will give the city a whole new dimension - an attraction to bring people in," said Gordon, the developer behind the $175 million Pier at Caesars luxury shopping and entertainment complex.

But John DiFranco sees something quite different. The manager of Lo Presti's II, a pizzeria four blocks from the Pier, envisions few customers, and even fewer small shop owners along the Boardwalk. He fears most will probably be put out of business by the new Pier, which will be connected to Caesars casino through an enclosed skyway.

"It's bad because everyone will stay inside the casino," DiFranco, 33, said. "Why come out on the cold Boardwalk when you can stay warm inside?"

Looking out the front window of his pizza shop, DiFranco can see the Pier on his left and the $285 million Quarter retail, dining and entertainment complex to his right. The influx of well-heeled tenants has made everything on the Boardwalk more expensive, especially rent, he said.

"It's good for the city, but bad for us," he said. "We can't compete."

The two competing visions will soon play out.

The Pier, in its final phase of construction, is set to open in late spring. Renamed the Forum Shops at the Pier, it will feature 106 stores and more. About 90 will be retail and fashion boutiques, such as Gucci and Louis Vuitton, and it will include 15 nightclubs and restaurants with celebrity-chefs run by Stephen Starr of Philadelphia and Todd English of New York.

"The idea is for us to bring back the luster of the Caesars brand to the Boardwalk," said Carlos Tolosa, Eastern Division president for Harrah's Entertainment Inc., the company that owns Caesars, Showboat, Harrah's and Bally's casinos.

Luster and a whole lot of light. The Gordon Group, which is based in Greenwich, Conn., announced a partnership earlier this month with New York-based Clear Channel Spectacolor to create the look of the advertising on the outside of the Pier.

Spectacolor is known for some of the giant signs that flank New York's Times Square. They include the towering Mr. Peanut on the Marriott Marquis Hotel and the Hershey World of Chocolate overlooking the Crowne Plaza Hotel at Broadway and 48th Street.

Expect similar mega-signs for the four-story Pier, said Gordon, whose father, Sheldon Gordon, developed the Forum Shops at Caesars Palace in Las Vegas.

"It will be quite dramatic," he said, adding that some of the signs will be four stories high.

Michael Forte, president and chief executive officer of Spectacolor, faces a difficult sales challenge. He has been showing renderings of what the Pier will look like for several months to advertisers, mostly in New York.

"When you say, 'Atlantic City,' they still think lots of elderly people on buses," he said. "I have to convince a relatively jaded advertising community that Atlantic City is not what they all think it is."

Hanging huge signs on the Pier would not be a complete departure for Atlantic City or the Pier. Forte said the old pier was strewn with advertising in the early 1900s, and some of the billboards up and down the pier and the Boardwalk have been around for 100 years.

"Atlantic City had infinitely more signs than Times Square in that era," he said. "What the new Pier is doing is bringing that back in a very contemporary and modern way."

The Gordon Group, which took over the site in 2003, is putting the millions back into what was dubbed "Young's Million Dollar Pier" when John L. Young bought it in 1906. Over the years, it went through a series of investors who leased it for different purposes.

From 1950 to 1963, it was leased to Beach Amusement by Max Tubis and Harry Schwartz. They installed amusement rides, carnival attractions, and a miniature golf course.

In 1969, the pier was sold to JEM Corp., which also owned the whole block across from the pier. That land became the site for the Caesars casino, which opened in 1979.

Forte said he was surfing online for old images of Atlantic City when he came across black-and-white photos of the former pier. The photos were part of R.C. Maxwell Co.'s collection of advertising signs that is kept at Duke University's outdoor advertising museum.

When Forte gave his presentation before the city's Zoning and Planning Board two years ago, photos showing a Boardwalk filled with people and the old pier draped in vinyl signs were part of his presentation. The board approved the new Pier project, 7-0.

"People ask about the pier all the time," said Gary Brown, 35, who pushes rolling chairs along the Boardwalk. "Everybody remembers what it was like 40 years ago. They always ask me what the new pier is going to look like."

Located on the 50-yard line of the Boardwalk, Forum Shops at the Pier will measure 800 feet long and 200 feet wide - the equivalent to three entire buildings in Times Square.

Spectacolor has been livening up Times Square since the early 1970s. Forte, who joined the company in 1996, said it took years to get advertisers. "There were all those misconceptions about Times Square - the sex, sin and three card monte," he said.

Spectacolor also became the first to sell major national advertising in 2003 on the Las Vegas Strip, where it uses four giant LED screens with sound at the Fashion Show Mall.

In Atlantic City, The Walk, an eight-block retail-entertainment district, and the Quarter at Tropicana, which both opened last year, have helped to solidify the market as a retail and dining destination, and not just a gambling mecca.

"I think Atlantic City is under tremendous change," said Jackie Ershan, 68, who is from nearby Ventnor and walks the Boardwalk daily. "It's too fast for me, but I'm not the typical person that they're catering to."

Ershan, a retiree, said Atlantic City was catering to the young, affluent type. "They don't want people coming in on the buses," she said. "They had my generation when they had 'Buy One, Get One Free.' Now, it's time to move on."

Last week, construction crews were busy putting finishing touches on the new Pier. Only interior work remains.

"It's going to be beautiful," said Gary Dougherty, 60, of Wilkes-Barre, Pa., who was strolling the Boardwalk with his father-in-law last week. Both stopped to gaze at the massive aqua-green-colored glass structure.

Customers at Caesars will not have to leave the casino to stroll over to the new Pier. Harrah's Entertainment is constructing a 60-foot enclosed bridge to connect the two.

The Pier will benefit from the marketing and advertising budget of its parent casino. The big push to sell ad space started this month, Forte said. He said he had plans to bus his entire sales team from New York to walk the Pier next month.

"Seeing it is believing it," he said.
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  #20  
Old Posted Nov 20, 2005, 9:59 PM
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Quote:
Originally Posted by Born Pure Philly


More fake deco for Atlantic City:


Completed in 2004
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