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Old Posted: Dec 9, 2003, 1:00 AM
GimmeABreak GimmeABreak is offline
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Let's Appreciate: Hearst Tower

You guys know that every now and then I like to do a thread just to look at the beauty of a building (and I encourage you guys to do the same with your favorite buildings...we don't have to be discussing politics and development 24/7 on this board). Well here's a thread devoted to Hearst Tower in Charlotte.

Hearst Tower
Built: 2002
Floors: 47
Height: 670 feet

Hearst Tower is primarily a Bank of America structure. It is connected to Overstreet Mall, and has several restaurants/shops at ground-level, including a Fuel Pizza, Blue Restaurant, Ri Ra's (sandwich shop on mall side, restaurant on Tryon side), Mint Museum Shop, and Gallery WDO, among others. Hearst Tower's newest Overstreet Mall-level tenant is the Charlotte Bobcats' Marketing Center. Here, you'll find an exact replica of a suite as they will be designed for the new arena. The 'virtual' suite even has a giant screen that replicates the view you'll have of the court, depending on which suite you're looking to buy. and of course, if you're not looking to buy a suite, there's plenty of Bobcats merchandise to purchase too.







Interior:






Ground-level Mall:




Bank of America Trading Floor:

(courtesy of som.com)


The following pictures and comments are courtesy of www.athomecharlotte.com:

RICHARD MASCHAL
Architecture



The marble is from China, the architects from Atlanta, the look from the 1920s. But the 46-story Hearst Tower, the city's newest skyscraper, is pure Charlotte.

It's flashy, its bold profile already a marker on the skyline. And its interior spaces are lush. Most importantly, the design of the building and the Hearst Plaza on North Tryon Street responds to issues that have roiled Charlotte for 25 years:

Should tall buildings meet the street with blank walls or welcoming entrances and retail at the ground floor? Can we combine old and new as we re-create uptown? And how, amid these redwoods of glass and steel, can places for people be created?

A Bank of America project, the $160 million tower succeeds in these and other measures. That's fitting. In a way, Hearst Tower is a culmination of the skyscrapers built here over 30 years. Likely, it will be the last tall building Charlotte will see for some time.

Designed by Smallwood, Reynolds, Stewart, Stewart & Associates, the tower is part of a family. The daddy is the 60-story BofA headquarters, the city's tallest building as of 1992, done by Cesar Pelli. Hearst Tower, in second place, and the 30-story IJL Financial Center across North Tryon, which opened in 1997, are siblings.

Smallwood, Reynolds, which also designed IJL, had the assignment to relate the buildings -- but not slavishly. They do have the same exterior palette of colors and similar window designs. But the need to connect the Hearst Tower to the Pelli building resulted in two important design decisions.

One was to put glass and metal triangular extensions at the corners of the tower so the building gets wider as it gets higher, although its walls remain plumb.

The flaring enables the shorter Hearst Tower to "stand up" to Pelli's elegant rocket of a skyscraper. With its steroidal heft, the tower also relates well to the 11-story base from which the shaft rises. That massive block-long structure between Fifth and Sixth streets along College Street contains a 1,400-space parking garage.

The other Pelli-related design decision was the "look" of the building. Because Pelli had used some art deco detailing, the Atlanta architects adopted that 1920s art style, but they went whole hog.

The result is a bright and lively building that responds to the sun and is also a jazzy beacon on the night sky. The silvery cowl at the top, with its triangular openings, recalls the upper stories of a great '20s art deco skyscraper, William Van Alen's Chrysler Building in New York.

Art deco motif

The architects carried the art deco theme throughout, relating details inside and out with an inventive use of materials.

For instance, the precast concrete panels on the exterior are fluted, as were the columns on classical temples, the better to catch the light. Some of the marble in the lobby also is fluted, and those thin parallel lines show up on the elevator doors.

The sunburst design -- a typical art deco motif -- appears over the Tryon Street entrance and repeats in the ceiling of the Tryon and College street lobbies. It's also on the exterior precast panels. The winged fixtures on the corners of the 11-story base -- a Chrysler-esque touch -- echo in the light fixtures over the elevators.

The materials are rich, evoking the art deco period with a palette of black, white, gray and bronze. Black granite bands the exterior. The marble in the lobby is also in the elevator cabs.

The curving bronze railing in the College Street lobby has 38 bronze grills from a 1920s Paris department store, designed by Edgar Brandt, a well-known art deco designer.

The lobbies are not as grand or as boldly colored as Pelli's in the BofA headquarters. What may be the building's most impressive space is one the public will never see -- the 60,000-square-foot trading floor.

Now a huge room under construction following a design by Skidmore, Owings & Merrill's New York office, it has a soaring 50-foot ceiling and a two-story glass wall flooding it with the pure north light favored by artists.

A human scale

The space the public will see -- and enjoy -- is the plaza on Tryon Street. While Founder's Hall in BofA's headquarters has shops, fountains and public space inside, Hearst Plaza is outdoors on the street. Along with The Green, Wachovia's innovative park on South Tryon, it establishes a new standard for urban space in the city.

Designed by Shook, a Charlotte firm, it is well-proportioned, giving the massive tower a more human scale.

Older buildings bracket the plaza on each side -- the historic Montaldo's, now the Mint Museum of Craft + Design, and the vernacular structure housing Ri-Ra's pub, buildings that were not destroyed for the new development but made part of it.

The mix-and-match facades of the buildings on the plaza also knit old and new together. The sleek aluminum look of the craft museum's gift shop contrasts with a red tile front opposite.

Bank of America, which spent more than $10 million to convert the Montaldo's building into a museum in 1999, paid for the new shop front on the plaza and also for the limestone covering the museum's plaza wall, again a joining of old and new.

The tower and plaza are rich with art. The BofA gallery in the tower lobby will show the bank's collection. The large windows of the craft museum's shop and of gallery W.D.O., when filled with objects, will put lively color and form on the plaza.

Coming in December: a 10-foot cast glass sculpture by Howard Ben Tre, with fiber optic light and cascades of water.

Its soft green glow will be a beacon on the street. Surrounding it and nearby is the amenity every tall building needs (but Charlotte's have not always had) -- a place to sit.


In a way, the Hearst Tower is a culmination of the skyscrapers built here over 30 years.
Likely, it will be the last tall building Charlotte will see for some time

The 47th floor conference center reception area of the Kennedy Covington Lobdell & Hickman, LLP law firm features a spectacular view to the south and east through the angled
windows hidden in the building's silvery cowl.


The elevator hall continues the themes of black, white and bronze, with art deco touches.
The winged fixtures of the corners of the building's massive base are echoed
in the light fixtures over the elevators.


The designers used art deco detailing outside and inside the building, including a black, white
and bronze color scheme and somewhat large, over-stuffed furniture in the main lobby.


The space the public will see - and enjoy - is the plaza on Tryon Street. While Founder's Hall in the BofA headquarters has shops and public space inside, Hearst Plaza is on the street.


The Hearst Tower echoes the BofA Corporate Headquarters in uptown Charlotte


The corners of the tower flare out
toward the top while the walls remain plumb


Triangular extensions at the corners widen
as they rise, giving the building its big shoulders


The Hearst Tower is part of a family, with the 60-story BofA headquarters as its patriarch


The curving bronze railing in the College Street lobby has 38 bronze grills from a 1920s Paris department store


The angled art deco motif runs throughout the building's design, culminating in a silvery cowl some 635 feet above uptown Charlotte. The cowl hides heating and cooling equipment


Photos by Gary O'Brien
Republished with permission from The Charlotte Observer.
Copyright owned by The Charlotte Observer.



Charlotte skyline with Hearst Tower in the forefront:

(could that be...housing in the forefront? I thought Uptown was a big office park! )

If any of you guys have Hearst Tower pictures to add to this thread, please do.

Hope you all enjoyed!

Last edited by GimmeABreak; Dec 9, 2003 at 3:19 AM.
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  #2  
Old Posted: Dec 9, 2003, 2:47 AM
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Very nice thread, nogimmieastbreakyle. I love the tower. About the place being an office park.


No one lives in Charlotte! We all live in the ex-urbs and commute in for 6 hours. Oh, wait. ncvwgtiboi lives in Uptown. That must be a wrong statment. Uptown is not an office park!


Awsome photos man. Really great shots of the building. Love the shot with it in the skyline. Powerful!


BTW, you missed one of the image tags.
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Old Posted: Dec 9, 2003, 3:32 AM
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One of my personal favs! Awesome read and pics indeed. thanks.
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Old Posted: Dec 9, 2003, 5:15 AM
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Great photo shoot! Is it easy to go inside and take photos of this building? I'm a huge fan of this structure. BofA and Hearst look like a bigger RJ Reynolds Tower and a smaller Chrysler Building side by side. That elevator lobby is awesome! This building looks like it's been there since the 20's! This is also the same firm that designed the new Carolina First Building in Greenville and the newer Jefferson Pilot Building. Their historic-looking designs are awesome! I would like to see them do a 12+ storey tower here in Asheville and a signature 500+ footer in Winston-Salem. These designs are a signature style for Smallwood, Reynolds, Stewart, Stewart and stand-out compared to other architects work in the southeast.
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Old Posted: Dec 9, 2003, 5:27 AM
Jasonhouse Jasonhouse is offline
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Nice thread... Nice building.
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Old Posted: Dec 9, 2003, 5:33 AM
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You can get some really good views of the building from the seventh street station deck. I got a really good picture from it the other day but havent scanned it yet.

BTW...Showmars in the hearst serves breakfast, is that the only one in the region that does so?
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Old Posted: Dec 9, 2003, 1:15 PM
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Matthew, yes, it's easy to get interior shots, because it is connected to the Overstreet Mall.

Also, I again want to encourage you guys to show off one of your favorite buildings. There are a ton of great buildings out there worth seeing every now and then. Lexington Financial, Bell South Nashville, BofA Atlanta, Modis Jacksonville...come on peeps, let's see 'em!
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Old Posted: Dec 9, 2003, 2:28 PM
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Great thread!!! I, too, like Hearst Tower. I remember seeing it a few times while under construction, and once (maybe twice) after it was completed. I truly love the unique design.
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Old Posted: Dec 9, 2003, 4:38 PM
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Nice building. I like the deco touches. It still is very southern looking though. Which i guess is ok for Charlotte, but not my thing. I got my first peek of the charlotte skyline this weekend from I-77. Is the BoA the tallest in the southeast?
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Old Posted: Dec 9, 2003, 4:58 PM
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No, Atlanta's BofA holds that title. I guess you could say that Atlanta's BofA gets to wear that 'crown'...hehe

When you say it's southern looking, what do you mean?
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Old Posted: Dec 9, 2003, 6:51 PM
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BUMP!

Last edited by nostyle; Dec 9, 2003 at 9:23 PM.
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Old Posted: Dec 9, 2003, 8:52 PM
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Quote:
Originally Posted by Jasonhouse
Nice thread... Nice building.
Exactly what I was going to say!
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Old Posted: Dec 9, 2003, 9:05 PM
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If Lincoln Harris gets off its butt and builds 2 Corporate Center, we'll have 4 towers in the family. That building looks like a 40 story mini bofa tower.
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Old Posted: Dec 9, 2003, 9:10 PM
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I'd say that it's about time for me to pay another visit to Charlotte. Since I'll be in Fort Mill all weekend, I'll spend the day in Charlotte on Sunday.
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Old Posted: Dec 9, 2003, 9:21 PM
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Sunday eh?

....
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Old Posted: Dec 9, 2003, 10:26 PM
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Southern: I can't describe it exactly. Atlanta, Charlotte, Tampa and Orlando all have a similar look to them. I've always thought of it as a southern thing. It's not a bad thing, just not something we have a lot of in Miami.

Maybe i'm off my rocker though. I can accept that.
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Old Posted: Dec 10, 2003, 1:45 AM
GimmeABreak GimmeABreak is offline
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lol, just curious what you meant by that. It is a very modern building, but I had just never thought of it as having any southern flare, in particular.

Rather than Southern, I would've said that Hearst has a Charlotte/Atlanta feel to it. Those two cities seem to have a similar taste in modern architecture.
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Old Posted: Dec 10, 2003, 2:26 AM
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Well those two cities do define southern skyscrapers for the most part. If it pleases you I'll stick to Atlanta/Charlotte looking though.

Just the same. A very nice building and great pictures.
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Old Posted: Dec 10, 2003, 5:12 AM
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Excellent building and great photos!

I don't really agree with it being a "southern looking" building though. As a matter a fact, I think it could fit well within most skylines.
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Old Posted: Dec 10, 2003, 5:23 AM
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My personal favourite in Charlotte. Awesome thread, and I've been inspired to do the same for my favourites here.

I had a sweet shot of this building but I think I deleted it.

Thanks.

NP: Dream Theater - Afterlife
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Last edited by cabasse; Dec 10, 2003 at 5:31 AM.
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