PDA

View Full Version : New American Airlines Livery


Kngkyle
Jan 17, 2013, 6:18 PM
http://kngkyle.com/uploads/2013-01-17_1317.png

Video about the change: http://www.aa.com/newamerican

Not bad, not great, in my opinion. I wish the gray was more metallic like in the render, would look much better.

Render:
http://kngkyle.com/uploads/2013-01-17_1314.png

Photo:
http://cdn-www.airliners.net/aviation-photos/photos/1/8/5/2214581.jpg

arkhitektor
Jan 17, 2013, 7:33 PM
The tail looks awful...

BrandonJXN
Jan 17, 2013, 8:16 PM
If the paint job was more metallic like the current airplanes are, it would look really good.

Muji
Jan 17, 2013, 8:42 PM
I do like the updated logo, but the tail is just a bit too "AMERICA!!!" for me.

llamaorama
Jan 17, 2013, 8:58 PM
So no more stainless steel?

Must be the end of an era. How many other airlines have shiny planes?

untitledreality
Jan 17, 2013, 9:30 PM
Good lord... my eyes, MY EYES!!! What a horrible, horrible scheme.

Kngkyle
Jan 17, 2013, 10:22 PM
So no more stainless steel?

Must be the end of an era. How many other airlines have shiny planes?

Lots of the newer planes are carbon fiber and not aluminum so the polished steel look had to go. To replicate it with paint would have been expensive and added a lot of extra weight. It's sad to see it go, especially for this 'blah' of a livery.

nomarandlee
Jan 17, 2013, 10:41 PM
I dig it.

Kngkyle
Jan 17, 2013, 10:59 PM
but the tail is just a bit too "AMERICA!!!" for me.

That is exactly what I see wrong with it. The US Airways livery, on the other hand, has the correct balance, and looks far more professional.

http://www.jaunted.com/files/14943/rsz_usairwaysnrs.jpg

Mister Uptempo
Jan 17, 2013, 11:08 PM
The fuselage is reminiscent of phase 5 Amtrak livery in some ways - grey background with lettering in Frutiger font, although Amtrak uses all caps.

Would have liked to have seen them go retro like this - from their DC-3 Flagship livery -
http://i.imgur.com/aATPt.jpg

Image source:

http://nycaviation.com/newspage/wp-content/gallery/aa-787/aa5l.jpg

aquablue
Jan 17, 2013, 11:14 PM
I actually like it. It is bold and American. Much more daring than the dull and conservative United livery. The previous livery was so outmoded and disgusting that it had to go.

The US airways livery is outdated looking to me. American is now the only true flag carrier, lol.

novawolverine
Jan 17, 2013, 11:26 PM
I actually like it. It is bold and American. Much more daring than the dull and conservative United livery. The previous livery was so outmoded and disgusting that it had to go.

The US airways livery is outdated looking to me. American is now the only true flag carrier, lol.

I agree. The design of the tail is important and I think should be bold and at least recognizable. I don't think it's a bad thing that it screams "AMERICA!!!" if that's what you get from it.

aquablue
Jan 17, 2013, 11:30 PM
I agree. The design of the tail is important and I think should be bold and at least recognizable. I don't think it's a bad thing that it screams "AMERICA!!!" if that's what you get from it.

Yes, having a hint of the flag on the tail is hardly an issue. The BA tail is basically a stylized Union Jack. I never liked the AA symbol, but some do.

aquablue
Jan 17, 2013, 11:33 PM
The fuselage is reminiscent of phase 5 Amtrak livery in some ways - grey background with lettering in Frutiger font, although Amtrak uses all caps.

Would have liked to have seen them go retro like this - from their DC-3 Flagship livery -
http://i.imgur.com/aATPt.jpg

Image source:

http://nycaviation.com/newspage/wp-content/gallery/aa-787/aa5l.jpg

I do'nt recall any major world airline going retro for its main livery. I think that would send the wrong message for the 'new' AA. Keep that for a few special planes though. Also, the metallic paint is too expensive to use, so it wouldn't have come across as nice as that.

F1 Tommy
Jan 17, 2013, 11:38 PM
The tail looks very Texas flag cause their based in Dallas. Small time colors for a small town airline.

ardecila
Jan 17, 2013, 11:49 PM
Et0Bssnm1mw

peanut gallery
Jan 17, 2013, 11:58 PM
The tail is hideous. For me, it's not the AMERICA!!!!-ness of it. I like the BA and Air France liveries and those are very nationalistic. This one is just a poor design, IMO.

Derek
Jan 18, 2013, 12:11 AM
Yikes. That's awful.

Quixote
Jan 18, 2013, 1:22 AM
The logo is good but the tail is a bit much.

WonderlandPark
Jan 18, 2013, 1:47 AM
Heck of a lot better than US Airways, which is just flat, dull and insipid. The tail graphic is really out of scale to the rest of the graphics on the front of the plane, that said, I don't find it that bad, maybe a 7. Too bad with carbon fiber planes on the way that the shiny aluminium can't be used anymore, it really made the AA planes distinctive.

The graphic also scales better on the 777 in the top pic, looks oversized on the smaller 737.

AviationGuy
Jan 18, 2013, 2:27 AM
The tail looks very Texas flag cause their based in Dallas. Small time colors for a small town airline.

If you weren't aware, American is based in a metro of 6 million people. By the way, what's the reason for the insult? Was that necessary?

Derek
Jan 18, 2013, 2:42 AM
I think the logo looks horrible. I like idea of the flag on the tail, but they didn't get it right. Not even close.

atlantaguy
Jan 18, 2013, 4:49 AM
If you weren't aware, American is based in a metro of 6 million people. By the way, what's the reason for the insult? Was that necessary?

I agree. Calling out Dallas as being "small town" is pretty telling - someone must feel more than a little threatened by the 4th largest U.S. metro.

All I can say about this new livery is that the merger with USAirways must be a done deal, going by the tail design alone. ;)

F1 Tommy
Jan 18, 2013, 5:23 AM
Threatened...hardly. I don't care for the colors either since they are not very iconic or good looking. Atleast the old colors were easy to identify as American Airlines.

BrandonJXN
Jan 18, 2013, 8:44 PM
Threatened...hardly. I don't care for the colors either since they are not very iconic or good looking. Atleast the old colors were easy to identify as American Airlines.

Or the fact that it says 'American Airlines' on the side of the plane.

LeftCoaster
Jan 18, 2013, 9:41 PM
I do like the updated logo, but the tail is just a bit too "AMERICA!!!" for me.

How come British Airways, El Al, aeroflot etc... all get away with it but when American Airlines does it it's too "Murica" for everyone?

I like the new scheme, too bad it won't save the airline from being an absolutely incompetently run trash-hole of a business though.

Wright Concept
Jan 18, 2013, 10:10 PM
The flag on the tail doesn't go with the clean simplicity of the new eagle which I think looks very good. For the tail, they should have just went with the new eagle so that there's less adjustments in the painting of that tail.

aquablue
Jan 18, 2013, 11:47 PM
How come British Airways, El Al, aeroflot etc... all get away with it but when American Airlines does it it's too "Murica" for everyone?

I like the new scheme, too bad it won't save the airline from being an absolutely incompetently run trash-hole of a business though.


Second part is complete speculation, especially if a merger takes place.

bunt_q
Jan 19, 2013, 12:23 AM
Second part is complete speculation, especially if a merger takes place.

Merging with US Airways isn't about to help anybody. Worst airline in the U.S., by far.

I like the new look, including the tail. Not as slick as the combined United/Continental livery, though, which I love.

AviationGuy
Jan 19, 2013, 4:05 AM
Merging with US Airways isn't about to help anybody. Worst airline in the U.S., by far.

I like the new look, including the tail. Not as slick as the combined United/Continental livery, though, which I love.

I think they made a mistake with the design, but that's just my opinion on it. But I agree about United/Continental, which is a handsome livery. For me, nothing beats the Continental livery of the 1960s (their "Golden Jets").

bbeliko
Jan 19, 2013, 6:36 AM
How come British Airways, El Al, aeroflot etc... all get away with it but when American Airlines does it it's too "Murica" for everyone?



It's too in your face, over the top, as opposed to the airlines you mentioned.


But it's not the flag that bothers me the most, I can't believe they gort rid of the double A and the eagle.

Derek
Jan 19, 2013, 6:57 AM
Class:
http://sphotos-b.xx.fbcdn.net/hphotos-snc6/271170_10151410180945830_680402526_n.jpg
(British Airways Facebook)

http://www.widebodyaircraft.nl/b767elal.jpg
(widebodyaircraft.nl)

http://upload.wikimedia.org/wikipedia/commons/thumb/8/83/Aeroflot_Ilyushin_Il-96-300_RA-96010_Mishin.jpg/1024px-Aeroflot_Ilyushin_Il-96-300_RA-96010_Mishin.jpg
(Wikimedia)




Over the top:
http://www.airlinereporter.com/wp-content/uploads/2013/01/AA-737-Livery.jpg
(airlineporter.com)



It's just way too big and....weird. If it had been the actual American flag and not an awkwardly butchered version of it, I might feel differently about it. Their new logo is awkward too.


I found this artist's mock up of a new American look and I find it beautiful:
http://www.airlinereporter.com/wp-content/uploads/2012/10/AA-livery.jpg
(airlineporter.com)

This isn't too shabby either:
http://farm3.static.flickr.com/2689/4215400634_45d4f821c6_o.jpg
(flickr)

tayser
Jan 19, 2013, 10:14 AM
I think it's quite a handsome livery and the tail's quite different and likeable.

I just lol'd at this word:

"Murica"

That's friggun awesome cos it's how it's said and I'm pissed I didn't think to write it like that before hahahahahahah, champagne!

M.K.
Jan 19, 2013, 11:26 AM
at least is not so childish like the livery in recent NCL Cruise Ships, but pity the alu polished is out there. About the flag has 100% the call patriotismus, yeah America. The most beautiful ones are the EMIRATES and AEROFLOT flags, also BA, even when i loved the birds, eagles, like Singapore etc. Logo of Flying Eagle is better stylish anyway. A Silver Shining painting would be better than whites & grays also. But i like the flag coming down until botom. At Air France is worse because it stops in middle.Birds seems more 80ies now, flags more updated. Well, i liked, the old one although almost no paint, good for fuel and beauty, does not fit carbon fliers, unfortunatly. A chrome aircraft is the most beautiful in skies anyway. Seems done professionaly !

isaidso
Jan 19, 2013, 11:27 AM
That's friggun awesome cos it's how it's said and I'm pissed I didn't think to write it like that before hahahahahahah, champagne!

Except 'Murcuns' don't say the 'i' either. It's 'Murca'.

arkhitektor
Jan 19, 2013, 6:02 PM
http://www.airlinereporter.com/wp-content/uploads/2013/01/AA-737-Livery.jpg
(airlineporter.com)


Here's to the stripes and stripes forever!

Kingofthehill
Jan 19, 2013, 6:11 PM
Tacky and disappointing. I am going to miss the polished jets. And their service...they have got to be fucking kidding. I flew IAD-LAX about a week ago with them, plane was a new-ish Boeing 737-800.

No IFE of any sort, mediocre drink service (no food, of course), rude and unprofessional, ageing staff. The cabin itself was fine, especially in Y+, but overall, AA looked sad and behind the curve, compared to an airlines like British Airways, LAN, Virgin America, Qatar Airways, etc. Or even an LCC like Norwegian or JetBlue. They really need to step it up, and not just with their new Boeing 777-300/ERs.

llamaorama
Jan 19, 2013, 6:25 PM
I wonder how the American Eagle livery is going to work?

American isn't great, but at least its not United. My hometown's tiny airport gets both, I usually go American to DFW because every time I have ever flown it is always the faster/cheaper option on travel sites to go to Dallas rather than Houston.

wong21fr
Jan 19, 2013, 7:10 PM
Yeesh, the front half looks like a USAF transport painted in standard grey.

Pretty damn bland.

Dac150
Jan 19, 2013, 7:43 PM
I'm quite fond of the current livery, so of course I'm disappointed that a change is being made to begin with. It's not terrible.

bbeliko
Jan 19, 2013, 8:51 PM
Here's another use of the stars and stripes, a better one I think.

http://upload.wikimedia.org/wikipedia/commons/thumb/d/db/North_American_B763_F-GLOV.jpg/800px-North_American_B763_F-GLOV.jpg

wikipedia.com

wong21fr
Jan 19, 2013, 10:42 PM
^Damn I hate that airline.

Dac150
Jan 19, 2013, 11:44 PM
^^^ Yikes, I'd throw that livery in the lame category.

What I don't understand are the complaints over simplicity. Essentially one simple design is being traded for another.

bbeliko
Jan 20, 2013, 2:39 AM
What I don't understand are the complaints over simplicity. Essentially one simple design is being traded for another.


One's simple, the other one is boring.

isaidso
Jan 20, 2013, 4:37 AM
The new American Airlines livery would look much better without the bottom 2 red stripes on the tail.

Xing
Jan 20, 2013, 5:22 AM
I actually like it , in a retro "Bring back the early 90's" kind of way.

Xing
Jan 20, 2013, 5:23 AM
Here's another use of the stars and stripes, a better one I think.

http://upload.wikimedia.org/wikipedia/commons/thumb/d/db/North_American_B763_F-GLOV.jpg/800px-North_American_B763_F-GLOV.jpg

wikipedia.com

You can't be serious? That looks terrible! It looks like it was made with 1995 clip art and default fonts.

AnthonyHarding
Jan 20, 2013, 7:33 AM
I found this artist's mock up of a new American look and I find it beautiful:

http://www.airlinereporter.com/wp-content/uploads/2012/10/AA-livery.jpg
(airlineporter.com)



Thank you! ;)


(See my signature)

Derek
Jan 20, 2013, 7:41 AM
Thank you! ;)


(See my signature)



Nice! American should've hired you for the design process. It's very classy and visually appealing. Your other work is great too!


The Air Canada one is my favorite.



*favourite. ;)


My only complaint would be the Alaska Airlines mockup, the logo is very reminiscent of the old Piedmont logo. It looks good though.

atlantaguy
Jan 20, 2013, 9:28 AM
My only complaint would be the Alaska Airlines mockup, the logo is very reminiscent of the old Piedmont logo. It looks good though.

Hey Derek, lay off of Piedmont - that was a fine logo and livery!

I'm a little biased, I used to work for them. ;)

Derek
Jan 20, 2013, 9:48 AM
My mom did too! I like the Piedmont logo. :)

Clevelumbus
Jan 20, 2013, 8:48 PM
http://i93.photobucket.com/albums/l67/raylawsonII/1985/piedmontairlines44.jpg
http://www.randyayersmodeling.com

Derek
Jan 20, 2013, 8:55 PM
That's a classy livery. :)

Dac150
Jan 20, 2013, 9:56 PM
One's simple, the other one is boring.

One could argue both of those characteristics apply to both designs.

Innsertnamehere
Jan 20, 2013, 11:14 PM
gotta love how "north american" is plastered with american flags.. because yes, canada and mexico are also states..

atlantaguy
Jan 21, 2013, 2:16 AM
My mom did too! I like the Piedmont logo. :)

Cool, Derek! It was a great Airline. Too bad US Air got their hands on it, along with PSA & America West.

atlantaguy
Jan 21, 2013, 2:21 AM
gotta love how "north american" is plastered with american flags.. because yes, canada and mexico are also states..

I wouldn't worry about it too much. They are a small charter operation that hardly anyone has heard of, and I would doubt if more than 5% of the population has even seen one of their planes.

At any rate, just exactly how would you propose to combine the Canadian, U.S. and Mexican flags into a livery without looking like some bizzaro circus scheme?

Innsertnamehere
Jan 21, 2013, 4:03 AM
How about they just don't use flags on their livery? Maybe a map of NA would work.

wong21fr
Jan 21, 2013, 5:07 AM
gotta love how "north american" is plastered with american flags.. because yes, canada and mexico are also states..

We are ready to formalize the arrangement whenever you guys are. ;)

aquablue
Jan 21, 2013, 5:19 AM
North American Union baby :)

cole world11
Jan 23, 2013, 3:57 AM
I like it. It looks more modern. But it would've looked cooler with the metallic silver instead of the dull gray IMO

denizen467
Jan 23, 2013, 7:15 AM
The tail is hideous. For me, it's not the AMERICA!!!!-ness of it. I like the BA and Air France liveries and those are very nationalistic. This one is just a poor design, IMO.

Aesthetically, I think it's a disaster, but there is something subconsciously visually enticing about the massive bright red and blue glow from just 1 spot on the body, so I think the livery/logo will accomplish their marketing mission. Speaking particularly about the tail, people, whether at airports or looking at a magazine page, will notice the tail, and I wouldn't be surprised if it will sway some number of online shopping decisions, if fares are equal and a whole series of logos are spread out on the Orbitz, Expedia, etc. page. I think the United logo is intellectually superior but it may be too intricate and it doesn't grab you, maybe even soothe you, in quite this way.

redblock
Jan 23, 2013, 6:59 PM
Here's the official explanation of the 'thinking' for the new livery on the American Airlines Youtube channel.

www.youtube.com/watch?v=J-KD0PdI1Ek

AviationGuy
Jan 26, 2013, 3:13 AM
I do like the new logo. It's beautiful.

BrennanW
Jan 26, 2013, 2:24 PM
I'll be on the inaugural 777-300ER flight in the new livery on DFW-GRU next week. I'll be writing a report, taking pictures, and letting you all know how the new livery looks in person on the new airplane.

Also, AA has just one 737-800 painted in the new livery and it's doing a tour around the cornerstone hubs. I believe today it's in New York, but tomorrow it will be in DFW if anyone happens to be passing through.

BrennanW
Jan 31, 2013, 8:45 PM
http://sphotos-a.xx.fbcdn.net/hphotos-ash4/483745_10151472091215281_279338145_n.jpg

For your viewing pleasure. I'll post some interior shots of the new product later. You can also follow along at Airliners.net:
http://www.airliners.net/aviation-forums/general_aviation/read.main/5666674/

Kngkyle
Jan 31, 2013, 8:55 PM
It looks much better on the 777, although so does everything.

Derek
Jan 31, 2013, 9:16 PM
Bleh

aquablue
Jan 31, 2013, 10:08 PM
I like it. It looks more modern. But it would've looked cooler with the metallic silver instead of the dull gray IMO

It isn't DULL grey, come on, just look at the pic :rolleyes:

Misterfreeman87
Feb 3, 2013, 10:48 AM
It isn't DULL grey, come on, just look at the pic :rolleyes:

I m just looking at that pic posted above.... and yes, it is dull grey. Sadly. That metallic livery was soooo much better, and unique.

10023
Feb 3, 2013, 12:59 PM
Bleh. The art deco eagle was better.