Quote:
Originally Posted by hipster duck
I wonder why the 60s was the golden age of logo design?
Was it because companies gave advertising agencies and graphic designers free reign to design their logos? Because scope creep didn't worm its way into the design process?
Was it because we were a more decisive culture back then? Because a group of chain smoking older white men with war scars didn't want to be bothered with debating the merits of one logo over another?
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Apparently, Canada was a leader in graphic design and typology during this age. I have no idea who the big players were in that age but Canada consistently pumped out high-quality graphics and typology in the 60s and 70s and was a world leader. Also amazing to think this was all done by hand back in those days, maybe that was a reason it forced restraint in the design process.