Quote:
Originally Posted by skeet1991
I think it's genius. Here we are, all discussing it. Fired up about it or otherwise. Isn't that the point of a name (especially when you're trying to sell something...)?
I think they were going for Broadway "Bridge", as in bridging Broadway to downtown. They must have anticipated us locals being divided on the name, but I'm sure that's the point. This would have been approved at multiple levels, including by Vic Majors, I'm sure.
No publicity is bad publicity, really.
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This is what came to mind for me too.
I get why some people don't like it. But really, who cares?
My only concern is in seeing the project built, and it being of the finish and quality that I expect from the renders and based on UC's past work. They can name it what they like and it makes no difference to me.