Quote:
Originally Posted by rousseau
And yet they chose to name their restaurants after American geographic locations. Why?\
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The marketing clearly works.
I would also argue that in general Canadians respect US business way more than Canadian ones. There are extremely limited examples of Canadian brands leveraging Canada to become a desirable brand. Canada Goose is the only one that come to mind but I'm sure there are more.
Canadians recognize themselves that the USA is ahead - technology, business, culture, you name it. They know it, and marketing Canadian things with American names works. Your four examples prove it.
"Made in Canada" doesn't draw Canadian customers, and many see it as a disadvantage, until it reaches the point other countries massively buy in, like Canada Goose.