Well, I'm not sure if it's going to keep the name Factory. It JUST changed owners, days ago. So I don't know who owns the rights to what.
But yeah, it's always been a grungy place but "poser-y" if you're in that scene. Like, I can count on one hand the number of times I've ended up at CBTG's, you know me, and what I'm into. But I've been in Factory 1,000 times.
It's always been something - a gay bar, a speed dating bar, an artist bar, a live music bar, etc. - that was niche enough to be cool, but approachable enough that about 25% of the patrons have always been informed teenage girls.
That's Factory. A stepping stone to the underworld. A place where cool people go to drop their facade and relax for a night, and where the rest of us go to feel cool.