Mayor pushes profitable plan for museum
Museum plan a moneymaker, mayor says
Monday, October 10, 2005
BY JOHN LUCIEW
Of The Patriot-News
Harrisburg's City Island long has been associated with recreation, relaxation and fun. But soon it could be a place where people go to work -- as in the 9-to-5 office variety.
That's because Mayor Stephen R. Reed has reshaped his plans for a National Sports Hall of Fame to include at least three floors of prime office space.
Reed told The Patriot-News in May that he hoped to add office space to make the project self-sustaining, and he is now moving forward. While designs have yet to be completed and no cost figures are available, Reed said work on the project could begin next year.
While an earlier version of the hall of fame was rejected by City Council, some members seem to be receptive to the new plan, if the mixed use of offices and museum space can be proved profitable.
The original estimated cost of the hall of fame without office space was $24 million for the 65,000-square-foot facility.
If the idea succeeds, it would be Harrisburg's third city-owned museum, joining the $3.2 million National Fire Museum on North Fourth Street and the $33 million National Civil War Museum in Reservoir Park. It would represent another step toward Reed's vision of opening five museums in the city.
But unlike past museum projects, Reed said the redesigned sports hall of fame, combining rental office space with a museum honoring Pennsylvania's amateur and pro sports heroes, would be a moneymaker.
In addition, the museum would derive revenue from sponsorships, a gift shop, meeting and banquet space, and a restaurant and bar, for which the city has posted a liquor license application on City Island.
Reed described the offices as comprising the top three floors of the six-story museum building, with balconies overlooking Commerce Bank Park, the home of the Harrisburg Senators baseball team.
Reed noted that the office space would be the only one of its kind on the island, offering unique views of the city skyline. He predicted the space would command top rental prices, adding that several firms have expressed interest in more than half of the space.
"You would have the most prime office space in the region," Reed said. "That's not going to be hard to market."
The revenue stream from the office space could allow Reed to use private financing, perhaps a bank loan, to match the $9.5 million the state has committed to the project.
This would allow Reed to finance the deal without a vote by City Council, which must approve bond issues. However, the council would have to approve land development plans for the project.
In 2004, the last time the hall of fame came before the council, members balked at a proposed bond issue to pay for the project, as well as $1 million for operating costs.
Members cited the proliferation of museums and the spotty fiscal track records of the Civil War and fire museums as reasons for turning down the sports hall of fame.
"There's just an inordinate amount of museums going up in Harrisburg," member Susan Brown Wilson said at the time. "And we're assuming the citizens want this."
Contacted last week, two council members said they are reserving judgment on the redesigned museum, indicating the outcome could be different if it's proved the hall of fame could make money.
"I see the potential," said member Otto Banks, who said he's discussed the idea of adding office space to the project. "It could be a win-win."
Vice President Linda Thompson, while favoring neighborhood investment instead of more museums, said she would consider the positive economic impact of further developing City Island.
"The last project wasn't feasible," she said. "It must be a revenue-generating, self-sustaining investment."
Reed said he is still pressing ahead with a fourth museum, the proposed $20 million National Museum of African-American History.
Reed said the city is close to deals to locate the museum on the preferred site at North Third and Verbeke streets, near the Broad Street Market. This would mean securing a deal to purchase the Historic Harrisburg Association building. The city controls the adjacent Furlow building.
To pay for it, Reed said, he will apply for $9 million to $13 million in state money. But he said that application will take a back seat to pending requests to renovate Commerce Bank Park and reclaim a vacant lot in Allison Hill.
A fifth museum, the National Museum of the Old West, for which Reed bought $4.5 million in Western artifacts, remains in limbo.
Reed said he'll abide by the findings of a tourism study, to be completed by year's end.
A public meeting last week seeking input for the tourism study was deemed so successful that Harrisburg's tourism commission is exploring ways to gather more feedback before a master plan is completed in December.
JOHN LUCIEW: 255-8171 or
jluciew@patriot-news.com